Influence on Entertainment Media Paper

Rapid growth of technology has greatly influenced entertainment and media sectors. It began with a telegram, radio, newspaper, magazine, television, and then the internet. The modern changes and innovations in the field of media are having impacts on the American societies. We live in communities that rely on information. Media is among the most essential tools of communication. Media can spread information to reach a multitude of people in a very short time. Entertainment such as music and videos aired in televisions and radios play significant role in shaping the American culture and values. In the current decade, American culture has had a heavy influence from the entertainment world.

The entertainment media has changed the attitude and values of young American children. In the past decades, students could read books and seek knowledge from teachers and parents. In the current entertainment world, television and movies have had a very powerful impact of shaping the reading culture of students. Educative movies aired in televisions are used as education tools among children in the society. The movies are used to discourage misconducts which occur in our societies. Entertainment media has shifted the reading culture of American students from reading novels and story books to watching movies which have pictures in motion. Before the growth of entertainment media, children would play using toys and non electric games. Children are now using their free time playing computer games. This is a new culture which has cropped in America.

Entertainment media has introduced and exposed the American people to different life styles, different fashion styles and different eating styles. This exposure has a great impact on the youth because it is the most vital stage where they develop their character and personality (Thompson, 2007). They are exposed to different fashion styles through the movies and songs which are shown on televisions. They follow fashion trends and clothes designs which are aired in the television. All this information exposed to American individuals by the media sparks new ideas that shapes their values and culture.

Entertainment media has both negative and positive influence on the American culture although its many positive influences have outweighed the negative influences. The disadvantages of entertainment media are mild and individuals in the American society are trying to minimize them. Example of the negative effects includes anti-social behavior, pornography, and negative advertisements such as cigarettes and alcohol promotion. The social influences of media are positive and should be encouraged across the globe.

Entertainment media has influence on a huge part of American citizens. Individuals are spending their time watching reading and listening through the media. It has a powerful influence on people. It shapes the behavior of American citizens in societies because individuals tend to adopt the latest trends and fashions exposed by the entertainment media. It natures an individual’s attitude and character towards fashion.

Reference

Thompson, P. M. (2007). The Influence of Popular Culture and Entertainment Media on Adult Education. Journal of Population Culture and Entertainment Media, 2007 (115), 83-90.