Magazine ad
Adverts are important marketing strategies that are used by companies to create awareness of their products to the existing as well as new customers. Adverts have been instrumental to companies when it comes to the introduction of new products or in the expansion of their products new markets. The advert in this magazine is an advertisement placed by a flooring company. In the adverts, there are different pictures that have different meanings that are conveyed to the intended audience. The advertisement targets homeowners who intend to furnish their homes with high quality furniture and other best floor finishing for their homes. The pictures in the advert carry different meaning. Therefore, it is important to identify these pictures and figure out what they are trying to convey to the audience. Adverts have an important role to play in influencing the decision of the buyer. A convincing advert will be vital in influencing the buyer to buy the product being advertised. The advertiser is therefore, supposed to use tools that will bring the conviction needed from the buyer. In addition, the tools to be used by the advertiser in the advert must be attractive and appropriate for the intended audience. In the case of flooring company, it uses the images to achieve intended goal of creating awareness of the company products to the potential buyers.
The first picture that I can see in this advert is of a well-furnished room with high quality furniture. The advertiser uses this picture to convey different significant messages to potential customers. The image of the well-furnished room is used by the advertisers to create a sense of smartness that is brought by the products in this firm. The advertiser is quite aware that most of the customers who look for furniture to furnish their homes always look for the furniture that will make their house look smart. In order to win the confidence of the buyers and convince them to buy the items, the adviser is quite aware of what the potential buyers will be looking for when they make their choice of purchases. Therefore, he uses the magazine advert to create an image of smartness that will enable the targeted audience believe that the item being sold to them will make their houses look beautiful.
On the other hand, the advertiser is using the image of a well-furnished room to bring the picture of the high quality products that Flooring Company is offering to its clients (AdExcellence.com, 2008). One of the things that customers look for in a product before they buy is the quality of that product. Therefore, the advertiser has to ensure that he creates the sense of high quality products in the mind of the potential customers through the usage of images that bring that sense in the mind of the customers. The image of well-furnished house in the end helps the advertiser to make the customer believe that the prices charged for the item are justifiable and fair given that the products are of high quality. It is therefore, the role of an advertiser to create a sense of making the customers believe in the ability of the products being advertised to make their lives better. For instance, the advertiser uses the image of well-furnished room to make the potential buyer believe that the flooring products will make their houses look better than they were before buying the products from the flooring company (AdExcellence.com, 2008).
The advertiser uses the images to create a sense of confidence in the company products for instance the image of well-furnished room (AdExcellence.com, 2008). Creating confidence in the mind of the potential buyers is an important advertisement role that any magazine adverts should achieve. Unless buyers have the confidence in the products, they may not make any move to purchase them. Therefore, it is crucial for the advertiser to ensure that the needed sense of confidence is there given that any potential purchase is dependent on the confidence that the customer has on the products of the company in question. The image of a well-furnished room has helped the advertiser achieve the goal of creating confidence in the mind of the customer. As an advertiser, you have to ensure that you use what is going to attract the potential audience in your advert. This situation cannot be created unless the advertiser uses images with items that are attractive to the eyes of the audience (Christian, Kuester & Krohmer, 2009). Attracting the potential audience will help them have a look at the products and make informed decisions on whether to buy or not to buy the company products. The advertiser has the role to play in ensuring that he designs the advert in a way that is going to attract potential buyers to buy the product in question.
The advertiser, in an effort to woo buyers uses the image of a well-furnished house (AdExcellence.com, 2008). This provides the would-be buyer a look at what their homes will look like in the end. The image and adverts should have the ability to convince the buyers to make decision to buy a product. Having this in mind, the advertiser uses the image of a well-furnished product to convince potential buyers to make a purchase of the item. The image brings qualities that are needed to convince the buyer to make a quick decision of the products. The qualities presented in this adverts can be summarized as smart, high quality products, and attractive. These qualities have the convincing power that makes the potential buyer develop the urge to buy the product.
The other aspect of the magazine advert is a writing, ‘quality service you can trust’ (AdExcellence.com, 2008). This writing is used by the advertiser to create a sense of responsibility on the part of the manufacturer of the product being advertised. The sense of responsibility is important in this case since it helps potential buyer to have confidence in the company products. It is quite important for the advertiser to create trust on the part of the buyers since this trust will ultimately influence the purchasing behavior (Christian, Kuester, & Krohmer, 2009).
It is important to ask the question, why the advertiser chose to use the set of images in the advert? From the above analysis, the advertiser was using the images to bring some mixed reactions on the part of the consumer. The main objective of these images is to convince the audience that the products of the company are of high quality and will make their homes smart and attractive. The role of any given advert is to convince a potential consumer to buy the products. Therefore, the advertiser has to ensure that the he uses all tools of advertisement that will help him achieve the objective of winning the confidence of the potential buyer. Indeed, the images in this advert serve to bring that confidence. This is critical in convincing the potential buyer.
It is important to compare the magazine advert of a flooring company with a newspaper advert of the same products. The newspaper advert uses different sets of images and colors to run the advert of the flooring company products. This difference is attributed to the type of audience that the two adverts are trying to reach. The newspaper is trying to reach to a different audience other than the one that is being targeted using the magazine. Therefore, the advertiser in this scenario has to use the image patterns that will best suit the interest of intended audience. Despite, the discrepancies in the set of images used in running the adverts, the message are the same. The message in the two adverts is aimed at helping buyers develop interest in the products of the flooring company and make purchases. The role of adverts is creating the urge to buy the product in question and awareness of the products qualities in order to make an informed decision. The two adverts even though using different image they are trying to serve the same purpose. Therefore, I can conclude that there is pattern in the way the two adverts are displayed, despite their differences.
Reference
AdExcellence.com (2008). Custom Furniture Manufacturing- Magazine Ad Design. Retrieved from http://ad-excellence.com/magazine-ad-design.html?expandable=1
Homburg, Christian; Sabine Kuester, Harley Krohmer (2009). Marketing Management – A Contemporary Perspective (1st ed.), London: McGraw-Hill.
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