Media Communication

In February, 2016, a publicity stunt on Instagram by NTUC Income came under muchcriticism by the public.Reference: http://www.straitstimes.com/lifestyle/entertainment/actress-rebecca-lims-post-onretirement-not-meant-to-mislead-anyone-ntuca) Analyse the publicity stunt by NTUC Income. By referring to the Singapore Code ofAdvertising Practices (SCAP) Guidelines, identify two major advertising controversies ofthe publicity. To what extent do you agree that the NTUC Income has breached theadvertising code? Explain your answer.Reference to SCAP: https://asas.org.sg/Portals/0/Images/ASAS/docs/SCAP%202008.pdf(50 marks)b) Discuss the characteristics of digital media technologies that make it a boon as well as abane in NTUC Income’s move to create this publicity stunt on Instagram.(30 marks)c) Pay attention to language, organization and APA citation and referencing in your writing.(20 marks)Your answer should be about 1000-1200 words. Marks will be deducted for excessive length.

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