The purpose of this paper, is to provide new consultants with training material aimed at teaching them the difference between primary and secondary research and how to conduct research in the consulting setting.
2. Research + Research Design Process
a. Understanding the difference between primary and secondary research
b. Research design process
c. Types of primary Research and when to use them (focus on survey, questionnaire and interview)
d. Types of Secondary Research and when to use them
e. Survey/focus group design (this includes determining sample/group size)
f. Analyzing the data
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