The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count;
(b) a brief overview of the organization and its communications functions, drawing attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organization, drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organization could improve its communications in the light of your research.
You must include both internal and external communications, though you can choose to comment more in depth on one aspect as long as you explain why.
THE WORD COUNT MUST IN REGION OF BETWEEN 2700 WORDS TO 3000 WORDS. NO MORE THAN 3000.
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