Research a company that has gone bankrupt or otherwise stopped operations in the past decade because their strategy was “stuck in the middle” of otherwise viable generic business-level strategies.

PART 1

1. Research a company that has gone bankrupt or otherwise stopped operations in the past decade because their strategy was “stuck in the middle” of otherwise viable generic business-level strategies.
2. How could its demise have been prevented?

PART 2

1. Brainstorm an organization or company that uses the blue-ocean strategy.
2. State what type of industry or product (service) niche that your organization or company serves.
3. Support your blue-ocean strategy with the underlying reasons.

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