Rhetoric Analysis of Xbox 360 Ad Standoff

The central Theme (Major Claims)

In a close analysis of Microsoft XBOX 360, one will notice the presence of the seventh generation of video-game relieve commonly known as console. Primarily, the XBOX 360 initiative is objected to involve physical activity of the gamer in a real gaming environment. XBOX franchise mission statement seeks to merge physical activities and software. Now, based on the nature of the XBOX ad in the analysis here, it is prudent to acknowledge that the creators seek to elaborate on the concept of physical movement. This is in line with XBOX central objectives. Secondly, it is also prudent to notice that the ad uses a mass of casts. The message directed here is the power of connectivity. Chiefly, the XBOX 360 has the power to take physical gaming into an online platform. The producers endeavor to explain how XBOX 360 technology is categorically different from other gaming technologies. In this case, XBOX 360 has the power to integrate realistic environments. To express the theme, producers use several film techniques; for example, the ad has 34 different shots and runs for a minute. This is achieved by powerful camera angles, speeding and audio synchronization. So, film techniques not only orient the theme comprehensively, but also relate with XBOX 360 central objectives.

Techniques applied

It is prudent to note that XBOX 360 standoff is considered a powerful influence of film techniques in developing the ad. First, it is logical to acknowledge the influence of setting among other literal techniques applied; for instance, characterization. The railway setting is integral in explaining an urban combat zone as a realistic consideration that most XBOX 360 games (products) are plotted on urban menace. Secondly, the characters in the ad aggrandize on the imperativeness of the setting. Characters are seen to be walking without any idea of menace until the protagonist draws an imagery gun, which ignites a fight (Godsall, 2003). This technique relates intensely on the concept of multitude online gaming and integral concept in XBOX 360 products. Thirdly, it is imperative acknowledge the role played by camera settings, sound and script timing. The role played by these tools seeks to focus on the importance of orienting the theme with the shortest time possible. A good commercial ad should endeavor to communicate the message with limited time possible. In addition, sound is applied to explain the unconscious functionality of XBOX 360 to the gamer. In any event, the gamer (equate him to the characters in the ad) does not understand the real gaming environment. This is similar to XBOX 360 gaming protocols, which ensures that the gamer is constantly oblivious of the belligerent environment.

Target Audience

Sharma & Singh (310) argue that it is essential for ad developers to determine the exact target community. This is based on the knowledge that airtime play is astronomical and prohibitive. This is something that XBOX 360 ad developers have realized. In any case, XBOX 360 standoff target audience is decisive to a community of people interested in action entertainment. A significant number of target audiences are teenagers, seconded by action movie lovers. The primary concept is to explain a realistic environment in gaming technology. Based on this, it is prudent to ascertain that XBOX 360 standoff targets audience is not limited to teenage audience, but also targets film developers and people in the sporting industry. To build a realistic target community, the developers of XBOX 360 standoff integrates humor to appeal to all ages. It is practical to note that the target does not appeal to all ages; however, the ad presents the thematic concept of online realistic gaming environment. In any event, the ad advocates that XBOX 360 is beyond simple 3D gaming. In any case, real time physical actions are required to meet the demands of the game. Further, the ad goes on to explain the concept of real battle in a game. This is instrumental in making the audience communities react to a real war concept.

Meeting Tastes and Preferences

In addition, a war themed ad will appeal to the movie lovers as well and attract a significant backing promptly. Based on the various imaginations of battle ground challenges, it is good to affirm that the ad rejuvenates battle ground zeal similar to that one in movies. In fact, it is practical to prove that the commercial targets movie watchers seductively. At least, the XBOX 360 device is the only entertaining device that will enable a gamer to exercise movie like stunts against another live opponent. It is also good to notice that the ad does not advocate fatality. The producers ensured that the ad does not have real weapons. This is in line with XBOX 360 goals of letting gamers engage in real combat but at proxy level. This is a cautious move by the ad developers not to express the concept of belligerence as this will relegate the XBOX 360 entertaining concept to a bellicose combat environment. In any case, a commercial that explains violence may not appeal positively to the audience community. This is in consideration that the real markets of XBOX 360 devices are critical parents and not teenagers.

Conclusion

This paper has attempted to examine a rhetoric analysis of XBOX 360 standoff ad. The paper has proved that ad developers are focused on meeting the desires of the audience community and goals of the company in a limited time. In tally, the paper has explained the importance of thematic concept in illuminating techniques applied to meet the taste and preferences of the target community. In encapsulation, the ad meets the demands of the gaming community as well as, needs of Microsoft XBOX 360 franchise.

Work Cited

Godsall, Tim, dir. Xbox 360 Ad Standoff. Biscuit Filmworks, 2006. Film. Accessed February 2^nd, 2014

Web http://www.youtube.com/watch?v=n0VOM7e5Hug

Sharma, Sangeeta, & Singh, Raghuvir Advertising: planning and implementation. PHI Learning

Pvt, Jan 1^st, 2006. Print.