SEO: Search Engine Optimization

Study the search engine optimization strategy of two direct competitors in the same market place: i.e. coca-cola vs pepsi, canon vs nikon, etc.

Explain in detail (with technical discussions) which one performs better in terms of SEO and why. If there is a clear \”loser\”, which actions could it take to try to overtake the leader?

You can find attach the ppt presentation that we had regarding this class to give you a better idea of what we have talked about

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