Project description
MKT 350 Product Comparisons among three Separate Retailers
Compare one product among three retailers based on the following categories (Use attached grid)
v Variety
v Assortment
v Service
v Price
v Location
v Promotion
v Design and Display
v Type of Retail Institution
The form attached will provide guidance for you. You should have 1 form completed to turn in AND a summary page (submit in one document)
From the information you gather, you are to come to some conclusions about each retailer\’s strategy.
Give as much detail as you can in a 1 paragraph summary per retailer.
The paragraph summary for each retailer should identify:
a) The target market the you think the retailer is directing its efforts and why
b) How the retailer strives to satisfy the needs of the target market
c) How the retailer builds a long-term advantage over the competitors.
d) Conclude with how effective you think the retail strategy is for each retailer.
Product #______ Type of Product _______________
STORE #1
STORE #2
STORE #3
Variety-
How many variations are represented?
(How many types of choc. chip cookies?)
Assortment – How many
Brands of this one type? (Mothers, Keebler, Private label)
Any service involved? (Samples, convenient pkg., self-help)
Price
Location (on shelf, in store)
Promotion
(Sale, coupons,
Samples)
Design & Display (Special display? facing, signs)
Type of Retail Institution
Other
Comments
Hello this is going to be a presentation please make sure that you choose walmart and kroger to make a compare and for product you can pick any products and make it as a powerpoint and outline on word file .
Thanks.
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