Does it makes sense for Interbrew to develop a global brand? Does Stella Artois appear to be the right choice as the company\’s flagship brand? What would Interbrew have to do to succeed with Stella in the urban market closet to where you live? What role the Internet should play in developing this global brand? What is Interbrews strategy?google Interbrew http://www.fundinguniverse.com/company-histories/interbrew-s-a-history/http://www.beveragedaily.com/Manufacturers/Interbrew-buys-AmBev-and-becomes-world-number-onehttps://en.wikipedia.org/wiki/Stella_Artois
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