Assessment 2 pertains to the content of Teaching Period 2 – Standard
Title: Strategy Implementation Plan
Task: Select one of your recommended strategies from the TP1 coursework and design an implementation plan that includes:
-Part 1 (200 words) – Introduction
-Part 2 (600 words) – Evaluate the organisation’s current governance structure and how it works to meet the needs of stakeholders. Propose changes to assist with delivery of the new strategy (see content from week 16)
-Part 3 (600 words) – Assess the culture of the organisation and its dominant leadership style, making recommendations for a new approach to assist with delivery of the new strategy (see content from weeks 17 and 22)
-Part 4 (1000 words) – Create a well-argued case for the changes required in the organisation’s core capabilities (resources and competences) – that may require a reconfiguration of the value network – to assist with delivery of the new strategy (see content from weeks 14, 19 and 21)
-Part 5 (600 words) – Describe how the changes recommended in Parts 2, 3 and 4 will be consolidated by new structures, systems and configurations to assist with delivery of the new strategy (see content from week 20)
-Form: Individual coursework presented as a report.
-Limitations: 3,000 words (+/- 10%) which excludes cover sheet, contents/figures page, references. The content of tables, charts and figures will be included in the word count. Appendices are allowed and should include analysis only – they will not be marked as the discussion will be expected in the main body of the report.
-Additional: You should write in report style keeping in mind that the audience for your work will be the Board of Directors of your chosen organisation. This means that you should be specific in your recommendations and provide evidence of analysis to support your case. Context Provide a clear context for the organisation: its name, background, location, size, objectives, activities and markets in which it currently operates. Use of evidence and examples Appraisals are supported with clear evidence and examples demonstrating specific knowledge. Discussion is driven by the specific practical circumstances of your work experience or coursework assignment, and clear evidence is provided for the problems, issues and weaknesses identified. Level of reflection and analysis Provides a critical reflection and analysis rather than simply a narrative description of your work. Identifies causes and effects of strengths and weaknesses, and identifies methods and strategies for improvement. You should avoid listing aspects of your analysis and BM3399 STRATEGIC MANAGEMENT ABS 2014/15 10 BM3399 instead present evidence of personal interpretation of the implications of the factors upon the organisation. Use of theory Theory is explicitly used to analyse your work experience and to draw out implications. Theory is used to support rather than dominate your appraisal. Theory used is relevant to the circumstances and context of your work experience. Key terms and theoretical concepts are explained. Shows understanding of the usefulness of theory. Proper referencing of literature used (Harvard style). Appropriateness of recommendations Recommendations are explicitly stated and arise clearly from the analysis. Explains how the recommendations will solve the problems, issues and weaknesses identified. Theory and case-study examples are used to produce recommendations where appropriate. Clarity of writing and structure of the report Report is well written, with a clear structure to the discussion. Use of sub-sections and clear rationale for the sections. Relevance of content to the section headings. Integration of the different sections into a coherent structure. Explanation of the structure and clear direction given to the reader throughout. Appraisals do not exceed the respective word limit.
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