Prescribed Textbook Thompson, J. Scott, J and Martin, F. (2014) Strategic Management: Awareness and Change, 7th edition, Cengage: Andover. Summary of Assessment Strategic Report (100%, 4,000 words), please refer to Module Guide Assessment Criteria Standard TUBS Undergraduate marking scheme: • Appropriate application of theoretical frameworks and analytical tools & techniques • The use of references to support your arguments • The level and appropriateness of the analysis carried out • Identification and rationalization of the key issues • Evidence of understanding the underlying issues • Clear, concise and professional presentation standards • Creative or innovative use of material
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