Name and describe 4 tactics that you will employ in making your objectives come to life
How do these tactics fit with the current marketing efforts of the Glass House Winery (www.glasshousewinery.com)?
Remember that this is the “how” for your plan. Be specific in your tactical idea. How will you use your channels to make these tactics come to life? Make sure they fulfill your objectives.
Objective:
Build awareness and reputation of the Glass House Winery(www.glasshousewinery.com) to identify new business prospects. Establish ourselves as experts in our industry.
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