Case study Icebreaker company

Essay Structure
Introduction
1.This states the purpose and structure of the essay, and identifies the main theme or proposition(s) that you are trying to prove. It tells the reader what to expect, why and how but does not report conclusions

Body
1.In the body of the essay, you are trying to build a logical argument that supports the main theme or proposition. The body needs to be consistent with what you have said you are going to do in the introduction.
2.Each paragraph should have a topic sentence, and the points you are making should reflect that topic sentence. You can use headings, but use them sparingly. Headings only add value if they assist the reader in following the logical argument. BODY should not be used as a heading.
3.You need to refer to theory to analyse the topic you are discussing.
4.Use theory and examples to explain your argument

Conclusion
1.A conclusion is not just a list of the key points you have made. You need to draw together your key points to demonstrate that you have supported your theme or proven your proposition(s).
2.The conclusion needs to be consistent with both the introduction and the body of the essay.

###NOTICE###########
MY SECTION will be about :
Creativity AND Leadership JUST
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The refernces MUST be 2 new ACADEMIC ARTICLES(2009-2012) and 1 BOOK

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