“To what extent do media have effects? Discuss with reference to different behaviorist perspective on the media-audience relationship.”

I need an essay from 2500 words. The essay question is “To what extent do media have effects? Discuss with reference to different behaviorist perspective on the media-audience relationship.”

Essay structure:

1: Introduction – addressing terms of
question, answering with an opinion.

2a: Theory – stereotypes of racial.
2b: History – racial stereotyping,
2c: Contemporary examples – positive and negative development.

3: Back to theory hegemony.

4a: Back to contemporary examples, minority TV programming.
4b: Examples mainstream Tv / cinema.

5: Conclusion – summarizing answer.

Important notes:
– I need 12 references. And 2 or 3 of them from (Key themes in media theory book, Dan Laughey) if that is possible
– Try to use academic studies, economic statistics and media examples.
– I need the essay before 8th December.

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