Pricing: This section will provide a comprehensive look at the pricing strategies of Wal-Mart. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances.
Competitive Advantage: Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether Wal-Mart has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price no product, promotion and place are discussed in other sections. Once you have stated your position, remember to include your rationale.
A minimum of two pages in length, double-spaced with a reference page and title page. References should include at least three credible references.
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