What are the specific criteria you will use to measure the results and success of your Internet Marketing plan?

It’s important to determine if the techniques you are implementing have the desired result. For this portion of your marketing plan, in 2 pages

What are the specific criteria you will use to measure the results and success of your Internet Marketing plan?
Consider such measures as click-throughs on certain pages, online transactions, number of email addresses captured each day, etc.

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