What generic strategy does your company employ? Support your choice with evidence from the company’s organizational and strategic activities.

SWOT ANALYSIS:

Compilation of the key external and internal strategic factors (SWOT) – this can be a chart that summarizes your findings from the external (assignment # 1) and internal analyses (assignment # 2)

Core Competency Assessment:

-Specific competencies / core competencies

– VRIO Analysis

-Key industry pressures (external)

-Key success factors (internal)

GENERIC STRATEGY (answers the questions – Where are we heading? Where would we like to be?)

* What generic strategy does your company employ? Support your choice with evidence from the company’s organizational and strategic activities.

DISCUSSION & RECOMMENDATIONS (answers the questions – Are we on course? How do we get there?)

*From your analysis in this and the previous two assignments:

o Should the company stay the course and stick with their current strategy and strategic objectives (is so, why)

OR

o Should they adopt a new course and if so what should it be (recommend a new generic strategy and new strategic objectives).

Note: You must support your discussion and recommendations with evidence from your external and internal analyses.

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