What is the key problem or challenge facing the firm that you will try to resolve

Each case analysis paper submitted should include five sections:
1. What is the key problem or challenge facing the firm that you will try to resolve
2. Your external analysis (the industry and economic environment)
3. Your internal analysis (the firms internal resources and capabilities)
4. Two mutually exclusive alternatives that solve the problem
5. Your recommended chosen alternative course of action and your justification for the alternative you have chosen
A guideline for case analysis is appended to this syllabus will be distributed on the first day of class. Case analysis can be no longer
than two-pages (single-sided, single spaced, 12 point Times New Roman, 1 margins throughout). Use additional headings as
appropriate. Up to two additional Appendix pages can be used for supporting information, references, tables or figures. It is due
before the start of the class on each day the case is to be discussed, and I do not accept late case analysis.

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