The assignment
Write a 3000 word report, which applies relationship marketing theory to address a problem, opportunity or other issue in an organisation of your choice.
Overall Objectives
The assessment is designed to enable students to demonstrate the ability to:
1. Analyse a real business situation
2. Apply relevant academic concepts to the real world situation
3. Reach justifiable conclusions about the real world situation on the basis of analysis and
application of relevant academic concepts
4. Make recommendations which follow logically from the analysis application and conclusions reached
5. Communicate effectively through a written report
6. Assimilate information from a range of sources.
More specifically, it is intended to assess a range of learning outcomes. These are set out in more detail below.
Areas to be covered in the assessed report
Each individual report is likely be very different, reflecting the potential variety of topics considered and the parts of the literature which are most relevant to understanding and improving your organisation. This makes it difficult to specify particular headings for the reports in advance. However, each assignment is likely to adopt a process of problem identification, analysis and diagnosis, culminating in a set of recommendations for improving the situation.
Consequently, it is suggested that most students cover the following elements in their reports:
Description of the organisation and important contextual information
Identification of the customer relationship management issue and a justification of its
importance
A literature review outlining the theoretical approach to defining and addressing the
management issue
Recommendations
Assessment criteria for the report
1. Clearly identify one or more issues of importance to the organisation in its customer relationship management and justify its importance.
2. Demonstrate use of relevant module concepts in the analysis and diagnosis of the situation and in deriving plans for the organisation.
The measure of this will be your clear and widespread reference to published sources. Sources that are most relevant and credible will lend greatest weight to argument. Credibility is most readily demonstrated by the use of peer-reviewed sources such as academic journal articles.
3. Analyse the issue(s) using relationship marketing theory, so that the organisation’s understanding of it/them is enhanced. This will provide a clear indication of your intellectual
9
abilities, notably your ability to analyse a situation, critically evaluate sources of information, and
come to justifiable conclusions.
4. Produce clear recommendations for the organisation in how to deal with the relationship
management issue based upon the treatment. Recommendations should be clearly derived from the treatment you’ve made. Where there are resource implications of the recommendations or specific activities that need to be undertaken as part of them, you should consider these as well.
5. Present an integrated, structured, well-written and grammatically correct report. This is about being more than just cosmetically pleasing. Your report should clearly show the progression of the thought throughout and ensure that arguments are internally consistent. The integration of tasks will be evident in the extent to which the research activity is appropriate for the strategic issues, and the conclusions and recommendations derive from the treatment — essentially how well it all hangs together.
This is not a research project. You do not need to undertake primary research.
This is not an essay on a case study. It is a business report (justified using academic content).
I suggest that you focus on a single problem. This will enable you to focus on specific literature relating to this problem, plus to explain your practical recommendations for solving this problem.
The feedback of my proposal from the lecturer:
· I think there is some confusion about the point of this assignment. It is not a research project, it is a report. You are not expected to undertake primary research. Please see the expected structure as outlined in the module guide.
· You are expected to choose a company to analyse, then explain what the current problem is in the way the company develops relationships.
· You then need to identify relevant literature that relates to the problem. You might use some of the module concepts as a starting point, but you will need to research further literature relating specifically to this problem.
· You lastly need to use the literature to make recommendations to this company on how they can solve the problem you have identified.
I have chosen a small chinese grocery in bristol. As state in the feedback we need to use module concept, i think hard control quality which is the gap can be use in the work.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|