If you were CEO at Disney, what would you do? Discuss

Questions

If you were CEO at Disney, what would you do?

Top management of any company has responsibility of ensuring that all the functions of their organizations are geared at achievement of set goals. They provide direction and are crucial figures in decision making process in their organizations. As a CEO of Disney, I would have done various things to ensure that the organization achieves its set objectives. The company currently faces many challenges relating to poor strategic planning and poor management (Marr 54). The company is not innovative as most of its brands and products are old; it has an indented image due to low quality of products. This has impacted negatively on the company’s financial status because of the low number of customers purchasing their products (Stanley 33). The bulk of the paper delineates on the actions or measures that I will do to improve the status of the company to regain its earlier status.

As a manager at Disney, I will work hard to ensure that the company grows. My major objective will be to stir up or introduce various changes through programs to stimulate growth of the organization. This is a complex and a hard task that will require me to employ various strategies to ensure that the company becomes competitive and compete favorable with its competitors. The first step that I will do is to create good working relationship among the managers of various departments. The company has many departments and lines of operation under its umbrella. Therefore, to ensure that there is unity, I will come up with strategies aimed at ensuring that the managers heading different lines of operations come together and have one common vision and goal. This might not be an easy task, but through frequent discussion and by explaining to them major goals and aims of the organization, they will change their perceptions and burry their differences and work together as a team.

I will also come up with a plan on how to execute my responsibilities especially on the areas that require urgent measures such as low levels of financial gains. The problems that cause these decreases in profitability will be analyzed and the major causes identified for appropriate solution. Managers of various lines of operations are one of important components that determine the success of the general company. Managers in the company are essential because they come up with strategic plans to ensure that their departments record high performance. Poor managers who lack sufficient management skills contribute to the fall of the department and the organization at large. Therefore, these managers will be required to sign performance contract to ensure that they perform to the expected level. Those managers who will not perform to the expected standards will be replaced with more competitive ones. The company under my leadership will also require these managers to adhere to the codes of manager’s ethics in their execution of duties. This will ensure that they perform to the expected standards to realize the mission and objective of the organization. Managers of various organization are part of the decision making process of the company and therefore are essential to stirring growth of the company to the highest level.

As the CEO of Disney, I understand and appreciate the fact that many heads are better than one. Crucial decisions that concerns smooth operation of the company will be reached through discussion. All the key stakeholders in the company will be included in the decision making process to ensure that the company satisfies the needs of its stakeholders. For instance, top management of various department in the company, key stakeholders such as financial organizations and customers will be included in the decision making process to ensure that their needs are addressed (Fonda, Locke, Ressner & Corliss 46). However, there are some occasions where I will have to make decisions on my own without consulting them. In such like occasions, my decisions will be aligned towards meeting the goals and objectives of the organization.

I will also undertake initiatives of seeking for more acquisitions of companies to ensure continuous growth of the company. After acquiring Pixar Films, the company will not stop there, but will aspire to get more like minded companies to work with Disney towards attaining its goals. Such initiatives will help the company to be innovative and attract skilled personnel that will add value to the company (Grover 74). Such amalgamations will also help the company to come up with new products that suit the requirements of the consumers helping the company have a competitive edge over its competitors. By doing so, the company will be able to attract the attention of many audience and regain their trust and faith in its products hence leading to positive financial returns.

In conclusion, I believe that by ensuring that all these things are put in place, the company will experience positive growth. Employees and any other important stakeholders will be involved in the decision making process. In addition, adequate planning will be done and initiatives aimed at ensuring growth such as acquisitions and creation or building of positive relationships will help the company achieve its goals. Therefore, as the new CEO of Disney, I am optimistic that under my leadership the company will achieve its objectives and rebuilds it reputation as the leading company in the region.

Works Cited

Fonda, D, Locke, L, Ressner, J, & Corliss, R. “When Woody Met Mickey,” Time, 6 February 2006, 46-47

Grover, R. “How Bob Iger Unchained Disney,” Business Week, 5 February 2007, 74-79

Marr, M. “Better Mousetrap: In Shakeup, Disney Rethinks How It Reaches Audiences; Iger Seeks High-Tech Delivery Of Movies, TV Shows; Theater Owners Worry; ‘Housewives’ on a Handheld,” Wall Street Journal, 1 October 2005

Stanley, T. “Iger Needs Superpowers for Quick Fix at Disney,” Advertising Age, 21 March 2005, 33-34.