Read the attached case study, The Role & Value of GDS’s in Travel Distribution, and answer the following questions:
- Based on current trends, airlines (and hotels) are now competing with GDS’s, so why did the airline industry adopt the original GDS system and structure?
- GDS’s were thought to be the end of the travel agency business. What is the current role of travel agents and why do we still need them?
- With increased direct bookings and restructured fees and commissions, is there a need for GDS’s?
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