Define balance, informal and formal balance.

short answer

1) Define balance, informal and formal balance.

2) Go to website http://www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11

List 3 colors that you like that are from the 2016 report.

2-2) How can companies/retailers use the pantone resource?

3) Go to website http://www.businessoffashion.com/community/bof500/2015

List 3 people and a fact about each one of them.

4) Go to website http://www.hollywoodreporter.com/style/top-25-stylists-2015/

List 3 people and a fact about each one of them.

*short essay

1) Pick 5 products. Come up with a USP for each one. Describe in words how you would use one of the advertising motivations to develop an ad related to the USP.

2) Describe how the types of props, settings, and surroundings can affect the look of an ad or photo shoot

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