Budweiser

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Budweiser

The picture comprises of many activities and objects that facilitate the appealing nature of the picture to act as an advertising aid. In the first instance, we come across fishes in a transparent polythene bag that contain water. These fishes seem to be alive and aware of the surrounding. This elaborates the presence of liveliness of the environment. Sequentially, the presence of water in the bag gives a clear depiction that the environment is conducive and friendly for coexistence. In addition, most fishes in the bag seem to be attracted by the presence of the beer near them. This implies also that there is connection between life and water in the picture. In essence, the presence of water and ice in the picture brings the idea that there cannot be live without water.

The fish tank is bigger and wide more than the fish thus a clear indication of the overpowering sense of size. This character of size shows the ability of big things to accommodate the small tiny ones and hence providing space for living. The small fishes are accommodated by the big container to show also the less power possessed by the small fishes in the life giving activity. In addition, the pond provides room for the fishes to swim from all corners and consequently facilitating freedom in the environment. The icebox that contains the beer is bigger than the beer itself. This is another indication of the power of big things to accommodate the small weak things. The sizes of the room where people are gathered seem to be big enough because it has accommodated the people, the icebox and the fish bag. Additionally, size has been used to show the visual ability that enhances attraction and relationship.

The color usage in the picture brings positive property of picture contend to the viewer. The orange color application in the beer, the fish and the dressing code of some people is vital to bring life in the picture. “Orange color is a natural color that shows the energetic character of the parties involved” (Budweiser 60). This color is a permutation of yellow and red color for which it posses both characteristics of the two color and thus enhancing the intensity of influence. Orange color is related to the sun whereby warmth and energy are the core influence of the sun upon the earth. Therefore, the orange color of the fishes shows the vibrant character in relation to the warmth that stipulates emotions and appetite. In addition, the beers in the icebox are of orange in color. In this way, the energetic and the stimulating effects of the beer are displayed by this property. The stimulating character of the beer is seen in the picture because most of the people involved are all enjoying themselves. In terms of visibility, the orange color is used to show details that concern the beers and the fishes. This color makes things to be detected quickly exclusive of screaming for it hassles for attention. In the picture, the people seem to be chatting thus showing mental stimulation as well as effects on social character of orange color.

The use of dark color in the background brings ease on the eyes and it is environment responsive. This picture can be viewed easily during the day and night due to the use of dark background. It also enhances the visibility factors of the objects that are focused in the picture. The sharpness of the picture and the content of the picture is vital character of a picture and thus facilitated by the dark background. This is because; there is no possibility of light reflection in the background that may distort the image. The visibility enhanced by the dark background in this picture has also assisted the beers and fishes in the picture to be viewed.

The up-close focus of the beer more then the people that are in the picture emphasizes on the importance of the beer in the lives of the people. It portrays an impression of the need to use the beer in order to bring a greater impact among many people. In addition, the beer is placed on a higher ground to show the supremacy and majesty of the beer in the society. Furthermore, the bright color that has been reflected on the beer brings out the main theme of the picture.

Works cited

“Budweiser and St Louis – Crying into Their Beer.” The Economist. 387.8586 (2008): 62. Print.