Creating Shared Value

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Creating Shared Value

The article tackles the different ways through which companies can create shared value opportunities. However, some of the approaches that the writers have highlighted are not convincing. First, the writers insinuate that businesses are benefiting at the expense of the communities in which they operate. This is not entirely true as the main aim of businesses is to satisfy the needs of their customers. The explanation given to support this claim is also not satisfactory. There should have been examples to back this thought. In addition, the writers did not fully elaborate on their perception of businesses creating problems for the society.

Second, the article discourages businesses from giving back to the society, for the reason that businesses lose when they donate to charitable causes. This notion is misleading to companies that are non-profit. The writers should have considered businesses that have been established for the sole purpose of giving back to the community. They should also have appreciated the businesses that are known for their contributions to efforts of alleviating societal issues. As much as it is not compulsory for businesses to give back to communities, doing so creates a good rapport between them and their customers.

Third, most companies like to be viewed as being compassionate. These companies do not discriminate against anyone, regardless of age, race, physical disabilities, etc. they offer equal employment opportunities to all who qualify. This kind of transparency is highly encouraged in the corporate world because it improves the society in which we live. Nevertheless, the article is trying to deject businesses from hiring physically disabled people. This is because it restricts the business from profit making. This is without a doubt discriminatory and unjust.

Fourth, the writers are claiming that businesses are practicing cooperate responsibility just for recognition. More research should have been done to provide evidence that backs this idea. This is because the writers chose to stereotype all businesses, hence, dragging the names of legitimate businesses through mud. It is important to note that corporate responsibility is imperative to all businesses, big or small. This proves that the companies do not only offer services to their customers but also care for their well-being.

Finally, social responsibility is a company’s efforts to improve the community in which it operates. This can be done through special programs like garbage collection and recycling, education sponsorship programs, etc. The companies that practice social responsibility have been able to build and maintain customer trust and loyalty. The article brings to light the sole reason for social responsibility as that of saving the reputation of the company. This concept tries to stereotype businesses, which is wrong. The writers of this article should have made additional inquiries into this matter and highlighted only those firms that are socially responsible for the sake of saving their reputation.

In conclusion, the efforts of the writers to bring out the importance and possibility of creating shared value for businesses meant well. However, the issues they were tackling in the article were not well explained. They should have carried out more in depth research and draw attention to what needs to be done in order to achieve the possibility of shared value among government and private organizations. The article lacked adequate examples and some of the elaborations were quite brief. Therefore, the matter needs more insight with the intention of bringing out the pros and cons of creating shared value.

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