Design Hotels claim that every hotel provides an individual hotel experience and reflects the
vision of an independent hotelieran Original with a passion for cultural authenticity and
genuine hospitality that is rooted and enhanced by thought provoking design.
Your group has been allocated an Australian hotel to undertake a Hotel and Resort Planning and Design review. There will be a maximum of five groups per tutorial class.
The hotel we got is Hotel, Hotel Canberra.
Prepare an Opportunity Assessment that reviews the current and/or potential viability of this
property in this region. As part of this review, your group is to determine via the Furniture,
Fixtures & Equipment (FF&E) and Design of the hotel:
1. A description of the property, including the ownership and concept style of the property (550 words)
3. A location and detailed site analysis of the property including comments on why this might be a suitable location for this style of property. (550)
4. An overview of competitive properties within the market area( 550)
5. Details of the demand generators for this property i.e. what attracts visitors to visit this destination or this part of the city ? (550)
12 academic journals required.
We require you to only answer the question and Introduction and conclusion is not needed
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