Discuss about the impact of CSR on brand loyalty through emotional brand attachment.

Use ABS list for high quality journals ( I am attaching for you), Harvard Referencing
In the literature, you need to find the relationship between involvement and loyalty. (there is a relation).
Make discussion- your perception of academic papers you read
Involvement is not a main variable, so you cant find it easily in the title of academic papers. You can find it in abstracts and key words. Involvement actually modarates relationships
Theoritical background should be aligned with your objectives (research objectives are determined already)

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