Essay, Finance and Accounting

The format should include:
– 12 font
– 1.5 line spacing
– margins of at least 3 cm on both sides
– must be appropriately referenced using Harvard referencing style.
1:introduction(1 pages) about the status of the economy and the status of the industry and the stocks(stock1 is AAD, stock2 is ALL,(ASX 300 & All ords)
2: Economic analysis (1 pages)which is not general analysis, focus on the impact on the economy and the two stocks
Economic analysis consists of a general study of the prevailing economic environment. Such analysis is meant to help investors gain insight into the underlying condition of the economy and the potential impact it might have on the behaviour of share prices. From a security analysis perspective, its purpose is always the same: to establish a sound foundation for the valuation of shares.
Economic analysis is the first step in the top-down approach. It sets the tone for the entire security analysis process. Thus, if the economic future looks bleak, you can probably expect most share returns to be equally dismal. If the economy looks strong, shares should do well. The behaviour of the economy is captured in the business cycle, which reflects changes in total economic activity over time.
3Industry analysis (Two stocks given for each group are in the same industry. Therefore only one industry analysis needed here) (1pages)
(suggestions: You can first look up GICS industry classification for the two stocks from \” GICS industry classification\”)
Industry analysis: a study of industry groupings that looks at the competitive position of a particular industry in relation to others and identifies companies that show particular promise within an industry.
Industry analysis, in effect, sets the stage for a more thorough analysis of individual companies and securities. Clearly, if the outlook is good for an industry, then the prospects are likely to be favourable for many of the companies that make up that industry. In addition, industry analysis also helps the investor assess the riskiness of a company and therefore define the appropriate risk-adjusted rate of return to use in setting a value on the companys shares. Thats true because there are always at least some similarities in the riskiness of the companies that make up an industry, so if you can gain an understanding of the risks inherent in an industry, youll gain valuable insights about the risks inherent in individual companies and their securities.Hint:Find out about the industry average market performance via ASX industry index: http://www.asx.com.au/products/sector-indices.htm
Industry average from other sources also welcomed.
I would upload an example later from textbook
Instruction files

asx_aug_2016_daily_data_ad_trin.xls(735,00 KiB)
asxlistedcompanies.pdf(90,50 KiB)
an_example_universal_business_equipment_company.docx(694,09 KiB)

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