Marketing in the Media 2013, as Assignment 1, asks you to select an event of marketing that has appeared in the media since 1 January 2013. This is a basic starting requirement. It was not intended to be a difficult hurdle for you to clear.
We are willing to accept a wide range of sources for your Marketing in the Media 2013 selection such as the following:
a marketing story in a newspaper (in the U.K. or elsewhere) or a business periodical (like Bloomberg Businessweek, the Economist, Forbes, or Fortune);
an advertisement (television, radio, print, or online);
a promotional campaign; or
an academic journal article.
There is some need to describe the Marketing in the Media 2013 selection you have made. But you want to summarize the key points of your selection with purpose.
In doing so you will also indicate how and why you intend to analyse your selection. This will form part of the ‘intellectual qualities expressed’.
The prompt questions in the MN1305 Course Outline associated with Assignment 1 – Why is your selection relevant to marketing? What marketing issues are at stake? Why and how are these marketing issues at stake? Who (such as firms, individuals, regulators, other stakeholders) are involved? What stakes do they each have? Are there lessons we can learn from your Marketing in the Media 2013 selection? – are there to provide you with some suggestions of how to proceed. You do not need to be a slave to them, though.
Bear in mind that both your ‘structure and organisation’ and your ‘writing style’ are assessed. So what you have to express and how you express it.
Visual material can be instructive – screenshot, copy of an advert (if you have selected an advert), headline, etc. – but be judicious. You can exclude the visual material from the word count.
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