marketing

Words: 65
Pages: 1
Subject: Essays

• Go to http://www.claritas.com/MyBestSegments/Default.jsp, and submit your zip code.

• Of the four or five segments listed for your zip code, select one that you believe is most appropriate for the product that you identified in Phase 2

• Discuss some of the lifestyle, demographic and psychographic traits associated with that segment and why it is the most appropriate for your product (40 pts.)