Please read the case study and write a report highliting the:
SWOT of the Grand hotel du Cap Ferrat
Analysis of the market using market surveys of for example Bain and Co and others and also using benchmarking with other luxury hotels on the French riviera (what people need and what to experience in the luxury hotel)
Suggest what social media and how can help to reposition the Four Seans Grand Hotel du Cap Ferrat (main target audience decided to old money and new money: so please suggest how the hotel can be present on the social media for new money and how to old money)
Please mainly focus on the SWOT and even more on the use of social media!!!
The case study is attached
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