Synthetic Pleasures and Scientific Warnings

Pleasures are part of the mental state attached to experiences that are enjoyable, positive and worth seeking. Surveys have indicated that the pleasures of the earth in the twenty first century have significantly increased, where people are seeking for entertainment, happiness, ecstasy, enjoyment and euphoria among other attributes.

It is argued that some of the pleasures are classified as synthetic, in which scientists are against. Scientist argues that ecological, psychological and sociological bottlenecks are facilitated by the immense amount of information, hence overloading the recipients, to an extent that a significant amount of information is not processed (Kovach & Rosenstiel, 2011).

Little information is useful to the end users, which is causing worries among the scientists. Some of the information is contradicting to the reality, with the majority of the materials designed to deliver the message needed by the target market, and not necessarily tackling reality as a whole. Accessing information and synthesizing information is a different phenomenon altogether (Kovach & Rosenstiel, 2011).

Information accesses has been facilitated by modernization, this is mainly disseminated through the internet and other publications (Kovach & Rosenstiel, 2011). The challenge is using this information in the right way and in delivering an influence in the lives of the individuals. The majority of the information is not used appropriately hence leading to synthetic pleasures (Kovach & Rosenstiel, 2011). The majority of the information consumers is ignorant and unable to process the information in comprehending the hidden message within the text.

Human beings in most cases tend to avoid reality and situations that lead to pain. The term pleasure varies with individuals depending on the biological drives, social drives, experience drives and cultural drives among others. Scientists encourage human beings to take advantage of the information age wisely; since information is power, and creates a competitive edge if effectively engaged.

References

Kovach, B. & Rosenstiel, T. B. (2011). Blur: How to Know What’s True in the Age of Information Overload. London: Bloomsbury Publishing.