the commercialization of football in europe

i will need conclusions and recommendations
should be aware of the following:
– conclusions follow logically from data presented
– clear links with aim and objectives
– recommendations convincing and practical
– critical review of completed work

Appendix: Questionnaire

Background information

  1. 1. Gender Male Female
  2. What is your age group?
  3. Under 30                                                       [     ]
  4. 31-40 [     ]
  5. 41-50 [     ]
  6. Over 50 [     ]
  7. What is your highest academic qualification?
    1. Secondary [     ]
    2. University Graduate [     ]
    3. Post graduate [     ]

Specific Questions

  1. The negative and positive impacts of commercializing football
  1. What is your opinion about the current state (commercialization) of European football clubs?

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  1. Do you feel oppressed by commercialization of the clubs?

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  1. If yes why/if not why not?

 

 

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  • Has the integration of international players into the games had any visible impacts on the team performance?

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If yes why/if no why?

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  1. The perceptions of football fans on the influx of football clubs owned by non- EU businessmen
  2. What is your opinion towards commercialization of European football?

If positive- explain why

If negative explain why not

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  1. Is there hostility from local fans over the need to commercialize football?

Why hostility? Or why not

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  • Has foreign ownership of European clubs impacted on their performance and revenue collection strategies marked with increases in gate charges?

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  1. In your opinion, is the commercialization of football clubs necessary?

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  1. What is your view on the quality of the games after commercialization ?

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  1. The impact of non- EU football clubs ownership on European football competition
  2. What do you think of the recently reported protests, against certain clubs, and low turnout during football events impact on competitiveness?(example: the glazers(man utd))

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  1. In your opinion do international players contribute to a more competitive league?

Give reasons

 

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  1. How important is the sponsorship of a football club in Europe?
  2. Apart from increased revenues, do you think sponsorship from multinational organizations such as Barclays Bank, LG electronics among others has impacted on the club image?

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  1. Has sponsorship helped in the broadening of the football club markets to the fans?

If yes why or how?

If no why not?

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  • Has sponsoring impacted the customer loyalty previously exhibited while the clubs were localized?

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  1. What is your opinion on the future of commercialization of European Football?

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