answer questions in 3-5 sentences no source needed.
1. Why do you think Maersk Line was so successful in social media? What do you think are Maersk Lines key drivers of success?
2. Evaluate how Maersk Line executed on its social media plan and platforms
3. Do you agree with how Jonathan Wichmann calculated the 1,500 percent ROI on Facebook? Why or why not?
4. What are the challenges facing Maersk Line in social media going forward? What should Maersk Line do next? What areas should the company focus on and why?
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