Reflect a good understanding of the important issues and may integrate previous material from the class or your experience.

Case briefs shall be 4 one-side pages maximum (12 point font, single spaced, double space between paragraphs) of text – appendices can be on extra pages.

The Case Brief should reflect a good understanding of the important issues and may integrate previous material from the class or your experience. You might also note factors that argue against your recommendation, and how your implementation plan might minimize the impact of these factors. Good case briefs are concise, but also provide a fact-based rationale for your Recommendations and Implementation Plan (4 P’s). These 2 points are key and a deep analysis is absolutely necessary.

Please note that there is not a unique solution for the paper. Your approach, application of the concepts explained during the course and coherency will be the key elements considered.

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